Saturday, August 12, 2006

Shang-haing the Mobile Future

It probably happens to many visitors from western countries who hit places like Shanghai – with population estimates of between 12 and 20 million, this place is capital B I G big. And with a daily visitor population of 4 million – it’s just a good old smack in the face. WOW!

Whichever way you look at it, that’s a whole lot of fried eggs for breakfast on a daily basis. And every other conceivable commodity required in keeping that many people going. Walking the streets, the percentage of mobile users (SMS or calling while walking) is relatively low compared to Singapore or Hong Kong. But in sheer volume terms and growth potential, it dwarfs its fellow Asian cities.

While the Shanghainese definitely still have growing pains (a lot of outages on the Internet and GPRS network while I was there last week), they’re obviously determined to win in no matter what area we talk about.

The mobile opportunity is enormous. The people are turned on, and the Government’s proactive stance to educate and ensure that its citizens benefit from being the world leaders in using and deploying mobile technology, will go a long way to helping them achieve their potential.

There’s an incredible rich vein of talent in all the necessary areas, technological prowess, marketing intelligence and entrepreneurial vision and spirit to succeed.

The Cellcity opens its Chinese language sites and content portals in September at http://www.thecellcity.com/ and http://www.cellcity-china.com/. And Shanghai will be providing a host of content from music, games, information, services, sports and business. We’re looking forward to the partnership, and I’ll keep providing updates as to market information and statistics as we get them.

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