The Mobile Internet – Coming your way
I have to admit that I don’t have the facts and figures available to back this up from a third party perspective, but, I can tell you that 35% of our customers in August are doing their surfing and downloading direct from the mobile phone. That’s an 13% increase over July 2006.
Maybe that’s just a result of our recent media activity and the education getting to the masses.
What I mean by “surfing and downloading direct from a mobile phone” is that these customers are keying in our web address http://www.thecellcity.com/ into the browser on their cell phone, and selecting the product of their choice, downloading and paying for it – all on their cell phone.
And of those who are still browsing the http://www.thecellcity.com/ from their PC, over 50% are now choosing to send the application direct to their phone once they have made their purchase. That’s an increase of over 23% of customers from last month.
There may be a few reasons why Cellcity fairs better than other mobile shopping sites; notably because we decrease the size of many applications so that our customers benefit greatly with faster transfer speed and lower costs to download direct from the cell phone.
But many other reasons bode well for the future. Continued reductions in GPRS charges by mobile telcos will help. The sooner we get these charges lower the better for everyone.
Pervasive WiFi will be another boon to the industry and the convergence of music players with phones, camera phones etc. This will take place as mobile phone and PDA users become more reliant on using one device for a multitude of tasks.
Of course there are problems and we need to deal with these. Website producers have to respect the need for speed and immediate gratification by the end user. No-one wants to wait 10 seconds or worse for a page to load. Mobile websites can’t show all the features you can fit on a 15 inch desktop, so designers need to be a little smarter in how they present information.
Also, manufacturers and chip makers must and will keep improving memory and speed.
My prediction: Mobile internet users will overtake desk-based internet users in 12 months.
Who leads the way? Asia. But I’ll leave that for a later blog.
Maybe that’s just a result of our recent media activity and the education getting to the masses.
What I mean by “surfing and downloading direct from a mobile phone” is that these customers are keying in our web address http://www.thecellcity.com/ into the browser on their cell phone, and selecting the product of their choice, downloading and paying for it – all on their cell phone.
And of those who are still browsing the http://www.thecellcity.com/ from their PC, over 50% are now choosing to send the application direct to their phone once they have made their purchase. That’s an increase of over 23% of customers from last month.
There may be a few reasons why Cellcity fairs better than other mobile shopping sites; notably because we decrease the size of many applications so that our customers benefit greatly with faster transfer speed and lower costs to download direct from the cell phone.
But many other reasons bode well for the future. Continued reductions in GPRS charges by mobile telcos will help. The sooner we get these charges lower the better for everyone.
Pervasive WiFi will be another boon to the industry and the convergence of music players with phones, camera phones etc. This will take place as mobile phone and PDA users become more reliant on using one device for a multitude of tasks.
Of course there are problems and we need to deal with these. Website producers have to respect the need for speed and immediate gratification by the end user. No-one wants to wait 10 seconds or worse for a page to load. Mobile websites can’t show all the features you can fit on a 15 inch desktop, so designers need to be a little smarter in how they present information.
Also, manufacturers and chip makers must and will keep improving memory and speed.
My prediction: Mobile internet users will overtake desk-based internet users in 12 months.
Who leads the way? Asia. But I’ll leave that for a later blog.
posted by Dannie @ 6:05 PM
0 Comments:
Post a Comment
<< Home