Sunday, August 20, 2006

Stopping Piracy – buy a CD – what rubbish!

A recent advertisement I heard on radio was informing people to buy CDs and stop “downloading” over the Internet in an effort to stop piracy.

It seemed innocuous enough. A well intentioned community announcement followed by the eloquent words of an international artiste who offered that downloading over the Internet was killing creativity and instead we should buy a CD, ostensibly so we could “read the cover and really feel it”.

What a load of rubbish! Well the sentiment was there. But just a little lacking in educational benefit for a community announcement. The PR guys writing the script for the artists need to step up to the plate before they get whacked out the park themselves.

The CD is a dated storage device and a very poor strategy against which to fight piracy. It’s big, it breaks, it gets scratched and becomes unplayable, but mostly, it just gets copied easily.

If we really wanted to stop piracy we could. For a start we’d stop making CDs and only allow music to be distributed via digitally rights managed (DRM) downloads for specific devices.

What better way to ensure that a piece of originally produced music was never copied again? When a buyer downloads DRM protected music, that music is usually set for specific platforms or devices (such as a mobile phone, music player or laptop), ensuring it can’t be copied.

Now I’m not saying that the CD should be killed off, although there are better storage methods. What I am saying is that the well intentioned community better get educated, and that downloading from legal sources, especially if you can do it direct from your mobile phone, is a far superior way to fight piracy that buy CDs.

You want to experience it for yourself. Come shop on your mobile or cell phone. Key http://www.THEcellcity.com/ into your phone (or on the web browser) and download the music for your phone today. 100% DRM protected. And if you want the wallpaper of the artist so you can “feel it”, we have them too.

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2 Comments:

  • At 7:48 PM, Blogger TMA E-Marketing said…

    Hi Dannie,
    Just wanted you to know that we accepted your link request. In addition, we wanted to let you know that your RSS feed is located at http://thecellcity.blogspot.com/rss.xml in case you need it for future refference. (Lot of directories and blog search engines like it:)

    Best Regards,
    Christian
    iBlog business

     
  • At 12:01 AM, Blogger Unknown said…

    Heard of the new memory-carded music being sold?that seems to be a nice way to fight piracy.


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